Running a small business takes a lot of coordination and expertise on your part. You have to learn how to navigate through the business world while managing your entire business. This past year has changed the business world even more. Taking the time to learn about the top 2021 digital marketing trends that will lead to sustainable growth for your business will help you stand out.
Digital is the New Normal
While some changes to the business world were already in motion like more remote workers and digital tech used in everyday life, a global pandemic sped up those changes. It is likely that these changes will continue into 2021 with businesses that can keep up with the changes and adapt being the ones that survive.
It is important to factor in the global changes brought about by COVID-19 when you create your marketing plan. The world was already increasing in its use of digital resources, but the pandemic created an even greater need to embrace the digital aspect of business as the new normal.
The average internet user now spends 6 hours and 43 minutes online each day. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet.
Brands with Purpose
With the ever-increasing digital marketing push, there is also more competition to be seen online. Rising above all the competition is tricky, but it is possible. Purpose-led business is increasingly influential within the contemporary landscape. It is becoming more commonplace for companies to look for ways to support causes, to contribute to communities and to take steps towards making a positive impact on society. Research conducted by Accenture revealed that 63% of consumers would rather shop with a brand that stands for a purpose. Purpose-led businesses are also a more appealing option for employees, especially millennials. A survey carried out by PwC indicated that millennials that have a strong connection with the purpose of the company for which they work are more than 5 times more likely to stay in their jobs.
Being a purpose-led business is not just for a large business. Dent Global do a great job of this as do Cotswold Fayre who are a Certified B Corp. And companies like B1G1 make it easier to give back no matter what the size of your business. To ensure your purpose is clear develop a giving back page on your website and show your customers what your purpose is.
With the ever-increasing shift to digital communication, email is as relevant as ever. Using email marketing is a smart business marketing strategy for many reasons. First of all, it is cost-effective. You can usually set up and maintain an effective email marketing strategy without spending any money upfront.
Even though it is inexpensive, it also has a great return on investment. Any money, or usually time, you invest in the strategy will offer more results than other forms of marketing because it allows you to connect directly to your potential customers.
It is also a way for you to engage with your customers on your terms instead of relying on another platform to be the middleman. You can use automation to work more effectively and getting a message directly into your customer’s inbox is a valuable way to create a sale’s funnel.
Using audio content is another marketing strategy that we are going to see an increase in the coming year. Audio can reach your audience in a way that other strategies cannot. Music can affect our moods and a person talking can often help us understand a concept better than just reading text.
According to The Drum there are currently more than 850,000 active podcasts available to listen to, and 6.5 million or 12% of adults in the UK listen to podcasts every week (Podnews)
SEO or Search Engine Optimisation is the process of improving your website to help it rank (or appear at the top) of search results when a customer searches for specific words and phrases. Eg Wedding Photographer or Photographer in Hampshire.
Not only is SEO something that you can do for free, but SEO gets more clicks than paid ads. Done right SEO can help you generate a lot of traffic to your website, so when it comes to strategies that will boost your business and give you a big ROI, SEO ranks near the top. When you take the time to ramp up your SEO game, you will be noticed by more people who are already searching for a company like yours.
In what can sometimes be viewed as a complex task, basically, SEO involves you creating content and blogs for your website that answers questions for your customers around keywords and phrases. Creating SEO rich content provides useful information to the client. In turn, Google sees that you are providing useful content and thus promotes your content as part of the search results.
If you don’t know where to start then you can take a look here, but the number one to thing to think about is put your self in the eyes and mind of the customer. What would they search for when looking for services such as yours?
User-generated content (UGC) will continue to be important this year as consumers look for more authentic connection with businesses. UGC is content about your business that is not created by an official employee or representative of your business. It can be as simple as a social media update or a review video or podcast. If it involves your business in some way, but it is not created by your business, then it is UGC.
UGC is so effective for small businesses because it helps to create a sense of trust among consumers. Customers know that a business is going to want to promote itself in order to get more sales. This inherently makes advertisements seem untrustworthy. If the content is created by someone, not from the company, then the consumer is more likely to trust the review.
If you need help figuring out how to incorporate these trends into your marketing then get in touch here >>>>>