How to build a personal brand and why you should do it now
Brand Values

How to Build a Personal Brand (and Why You Should Do It Now!)

Building a personal brand can genuinely help you reach your goals. As a business owner or entrepreneur, you must stand out from competitors that offer the same products and services that you do. This is the only way to generate substantial leads, which convert into sales and recurring business from loyal customers. Most business owners

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What is Facebook Pixel and why do I need one
Facebook

What the Hell Is the Facebook Pixel Anyway, and Why Do I Need One?

There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel

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Why you need a welcome series for website subscribers
Conversational Marketing

Why You Need a Welcome Series for Website Subscribers

Businesses large and small plough a great deal of time, effort and capital into driving traffic towards their websites. It’s a shame then, that comparatively few know how to engage users once they have landed on their homepage. Moreover, even when brands employ lead capture devices to ensure that users leave their email address before

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5 Reasons You Should Use Pinterest to Market Your Business
Pinterest

5 Reasons You Should Use Pinterest to Market Your Business

As a business owner, you know the importance of identifying your target market and engaging them on their own terms. In the smartphone era, this means identifying which social platforms your target audience uses and creating engaging marketing copy that will encourage them to navigate away from their feeds and towards your products. But in

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Business is Good Podcast

Wrapping up the First Series of Business Is Good

And that is a wrap on this first series of the Business is Good podcast. These 1st ten episodes of super inspiring people have given us Stories of Modern Business. In talking to these amazing people it has given me a renewed enthusiasm for building a business with purpose, authenticity and in a way that

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Business is Good Podcast

Business is Good – with Chris Blackwell, Purpose Led Performance

Chris is the Founder and CEO of Purpose Led Performance. He is an experienced CEO and MD and has led organisations that have achieved incredible growth to become number one in their markets. Chris’s organisations were recognised seven times as being among the top 100 companies to work for in the UK. Chris spent fourteen

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Why Modern Marketing Is All About Conversations
Conversational Marketing

Why Modern Marketing Is All About Conversations

While historically speaking, marketing has always been centred around the needs of the company, like increasing sales figures. This is an ideology that should no longer be a part of your business. Of course, sales are essential to the survival of the business; your customers care not for this drive. Your customers are driven nowadays

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Business is Good Podcast

Business is Good – with Kate Bagoy

10 years ago Kate Bagoy quit her soul-crushing job to start freelancing – and failed spectacularly. Now she travels the world & helps creative business owners take off faster than a toupee at a fan factory. If you’re good at what you do, but have no idea how to market or sell what you do,

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Content Marketing

How to Choose Blog Topics That Attract Your Ideal Clients

Growing a blog today is a serious business issue. If you want to gain genuine traction online, it’s vital to provide your audience with engaging material that communicates with them on a deep level. If you can pull it off, you can get mountains of traffic to your site (along with plenty of selling opportunities).

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Business is Good Podcast

Business is Good – with James Church

James Church is the co-founder and COO of Robot Mascot, an agency focussed on helping startups and scale-ups pitch, launch and grow. James is a pitch expert and loves helping entrepreneurs get investment-ready. As their advisor, James helps our clients prepare for their pitch and articulate their business case. Through intensive research with investors, James

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