Content Marketing

How to Choose Blog Topics That Attract Your Ideal Clients
Content Marketing

How to Choose Blog Topics That Attract Your Ideal Clients

Growing a blog today is a serious business issue. If you want to gain genuine traction online, it’s vital to provide your audience with engaging material that communicates with them on a deep level. If you can pull it off, you can get mountains of traffic to your site (along with plenty of selling opportunities)….

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7 Mistakes Business Make With Marketing
Content Marketing | Marketing Planning | Marketing Strategy | Small Business Marketing

7 Mistakes Business Make With Marketing

Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote…

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How I doubled my Pinterest traffic in 4 weeks, and why it is so important for your web traffic
Content Marketing | SEO | Social Media

How I doubled my Pinterest traffic in 4 weeks, and why it is so important for your web traffic

I will be honest there are times when I am a bit lazy when it comes to Pinterest.  I mean like anyone I take a look when I am after new shoes, inspiration for a bit of decorating or just to check out one of my faves – recipes!  But do not underestimate Pinterest for…

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How to simplify your content sharing strategy to generate more webtraffic
Content Marketing | Social Media

How to simplify your content sharing strategy to generate more webtraffic

You read blog after blog about how much content you need to create, where you need to share it, and how often and before you know if you have completely lost track of where you have and have not shared said piece of content and how many times you have done so, and you start…

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What to blog about when you are stuck about what to blog about
Content Marketing

What to blog about when you are stuck about what to blog about

I don’t know about you, but sometimes I’m lacking a bit of inspiration as to what to blog about.  I don’t want to blog for the sake of blogging, but I’m well aware that you need to keep content fresh, relevant and timely.  So in seeking some inspiration I took to Google – where else…

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4 simple ways to maximise your blog posts to increase website traffic
Content Marketing | Marketing Planning

4 simple ways to maximise your blog posts to increase website traffic

You have finally sat down and written the long needed content for your website and now you need to maximise your blog post, cos you want the whole world to see it (obvs) – or, at least your target market and tons of potential new customers. In order to achieve your goal, you need to maximise…

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Customer Persona: Just who is Mrs M&S anyway?
Content Marketing | Inbound Marketing

Customer Persona: Just who is Mrs M&S anyway?

Marks and Spencer were heavily criticised last week when they unveiled that as part of their renewed strategy, that for clothing, at least,  they would be focussing on their core customer who they call Mrs M&S.  Described by them as a 50 something who shops with them around 18 times a year and who wants…

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