Conversational Marketing

Why You Need a Welcome Series for Website Subscribers
Conversational Marketing | Small Business Marketing

Why You Need a Welcome Series for Website Subscribers

Businesses large and small plough a great deal of time, effort and capital into driving traffic towards their websites. It’s a shame then, that comparatively few know how to engage users once they have landed on their homepage. Moreover, even when brands employ lead capture devices to ensure that users leave their email address before…

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Why Modern Marketing Is All About Conversations
Conversational Marketing

Why Modern Marketing Is All About Conversations

While historically speaking, marketing has always been centred around the needs of the company, like increasing sales figures. This is an ideology that should no longer be a part of your business. Of course, sales are essential to the survival of the business; your customers care not for this drive. Your customers are driven nowadays…

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What is a chatbot and why does your business need one?
Conversational Marketing

What is a chatbot and why does your business need one?

You have probably heard chatbots mentioned quite a lot lately. After all, at Facebook’s recent Developers conference the statistics around the usage of messaging apps (or chatbots) were mindblowing. For instance, it was revealed that  20 billion messages are sent each month between businesses and users, 40 billion businesses use messenger each month, and 100…

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