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How To Make Your Website More Accessible. A Guide for Small Businesses

How To Make Your Website More Accessible. A Guide for Small Businesses

In 2020, the number of Internet users with disabilities in the UK reached 11 million – a figure that accounts for over 80% of disabled adults. Today, one in five adults in the country live with visual, hearing, motor, or cognitive disabilities – at the same time, business, retail, healthcare, educational, and governmental services are…

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Facebook Shop Setup: 6 Necessary Steps to Success

Facebook Shop Setup: 6 Necessary Steps to Success

Facebook has become one of the most popular social media networks globally, with over 1 billion monthly active users. It’s also a fantastic place to promote your e-commerce business for free (if you know what you’re doing). So if you’ve decided that Facebook will be an important part of your marketing strategy, then setting up…

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What should I do about effects of Apple iOS 14 on Your Facebook Ads
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What should I do about effects of Apple iOS 14 on Your Facebook Ads

Apple has now fully rolled out iOS 14, and it’s going to change the way you do business on Facebook. If you want your ads to be seen by as many people as possible, this blog post will give you a few tips that will help optimize your existing campaigns or create new ones. With…

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How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide
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How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide

Facebook is one of the biggest advertising platforms in the world – second only to Google – but it can get a bit of a bad rap. Many see Facebook ads on the site as nothing more than an awareness tool. And that muddies the water between ad spend and return on investment. Despite the…

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What the Hell Is the Facebook Pixel Anyway, and Why Do I Need One?
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What the Hell Is the Facebook Pixel Anyway, and Why Do I Need One?

There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel…

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