Marketing Strategy

Small business: sales and marketing collaboration

Small business: sales and marketing collaboration

It is an age-old battle. Sales v marketing. Who benefits the business the most? Who is really responsible for the businesses income? Who has the best moves at the staff party? With the subtraction of the last question (obviously marketing wins this 😀), these questions are actually ridiculous. Not only are they ridiculous, but asking…

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Building your marketing team: how to resource your marketing in a small business

Building your marketing team: how to resource your marketing in a small business

When running and growing a small business you will inevitably come across a challenge as to how to resource your marketing efforts and whether you should outsource your marketing efforts or employ someone in-house to take control of marketing and do the majority of work for you.

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7 marketing mistakes small businesses make and how to avoid them
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7 marketing mistakes small businesses make and how to avoid them

Do you find yourself wondering why your marketing is not working – that people are not visiting your website, not clicking and not buying? Yes?  Then I can almost guarantee you might be making one (or all) of these 7 mistakes .. but the good news is, with a bit of planning it is easy…

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6 ways marketing automation can benefit your business
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6 ways marketing automation can benefit your business

Let’s talk about marketing automation. You might have heard the term before, but if you’ve never looked into it in any depth you might be left feeling confused. Never fear! We’re here to tell you everything you need to know about marketing automation, what it is, and why you should definitely use it.

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