Social Media

What is Clubhouse and how can I use it to market my business?
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What is Clubhouse and how can I use it to market my business?

In the ever-changing world of digital marketing, there is a new kid on the blog. Clubhouse. But what is Clubhouse and how can you use it to market your business? What is Clubhouse? Clubhouse is a social media platform, but it is different from the other platforms available. Instead of a feed full of photos,…

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How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide
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How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide

Facebook is one of the biggest advertising platforms in the world – second only to Google – but it can get a bit of a bad rap. Many see Facebook ads on the site as nothing more than an awareness tool. And that muddies the water between ad spend and return on investment. Despite the…

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Best Practices for Marketing Your Business Online for Post-COVID Recovery
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Best Practices for Marketing Your Business Online for Post-COVID Recovery

Nothing is predictable in business, but nobody would have thought when the bells struck midnight on the 1st January that we’d be staying at home for weeks due to a viral pandemic. The last few months have been incredibly challenging for business owners, and this is why getting your marketing strategy right is so crucial….

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Essential Digital Trends You Can’t Ignore in 2020
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Essential Digital Trends You Can’t Ignore in 2020

Digital marketing trends you need to know about in 2020 Digital marketing offers incredible opportunities for businesses to reach out to new customers, to communicate and engage with clients online and to maximise ROI. If you’re looking to put your small business on the map with a revamped marketing strategy, here are some digital marketing…

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What the Hell Is the Facebook Pixel Anyway, and Why Do I Need One?
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What the Hell Is the Facebook Pixel Anyway, and Why Do I Need One?

There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel…

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5 Reasons You Should Use Pinterest to Market Your Business
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5 Reasons You Should Use Pinterest to Market Your Business

As a business owner, you know the importance of identifying your target market and engaging them on their own terms. In the smartphone era, this means identifying which social platforms your target audience uses and creating engaging marketing copy that will encourage them to navigate away from their feeds and towards your products. But in…

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If You Think Your Customers Are Not on Social Media, You’re Wrong

If You Think Your Customers Are Not on Social Media, You’re Wrong

Social media is the largest platform when it comes to influencing nowadays. What was once governed by television and radio has now been replaced by a completely digital information source. Social media is now the most essential tool available to every business on earth, yet some companies still claim that their customers are not on…

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How I doubled my Pinterest traffic in 4 weeks, and why it is so important for your web traffic
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How I doubled my Pinterest traffic in 4 weeks, and why it is so important for your web traffic

I will be honest there are times when I am a bit lazy when it comes to Pinterest.  I mean like anyone I take a look when I am after new shoes, inspiration for a bit of decorating or just to check out one of my faves – recipes!  But do not underestimate Pinterest for…

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