Digital marketing trends you need to know about in 2020Digital marketing offers incredible opportunities for businesses to reach out to new customers, to communicate and engage with clients online and to maximise ROI. If you’re looking to put your small business on the map with a revamped marketing strategy, here are some digital marketing trends you don’t want to ignore any longer. Image courtesy of https://pixabay.com/illustrations/network-digital-marketing-share-3569734/
Video marketingVideo marketing has taken the world by storm. If you’re not already using video content to promote services and products, now is the time to embrace this technique. The human brain processes visual content 60,000 times faster than text, and videos are also more memorable and engaging. Crucially, for businesses, social videos are also shared 1200% more than other types of content, and they are becoming increasingly popular. By 2021, it is estimated that the average person will watch videos for 100 minutes a day. Video marketing is also essential for keeping up with competitors. Of the 99% of marketers that currently use video, 95% will increase their budget for video marketing in 2020.
Omnichannel marketingOmnichannel marketing is often confused with multi-channel marketing. The key difference lies in the integration of omnichannel strategies. Omnichannel marketing is designed to bring different platforms and techniques together seamlessly. A successful setup will enable a customer to enjoy the same experience of shopping, regardless of whether they’re using an app, a tablet, a laptop, a telephone call or they’re visiting a physical store. Your website, social media channels and mobile marketing strategies should all work together.
Creating a positive customer journeyCustomers usually progress through a series of points before making a purchase. As a business owner aiming to increase sales, it’s crucial to understand the value of providing a positive experience and encouraging clients and shoppers to keep moving through the funnel. Mapping the journey, analysing data, evaluating information and adapting the way you work to iron out weaknesses and make improvements can help to create a robust, effective customer journey map. To design your map and implement an effective strategy, follow these steps:
- Outline your main objectives
- Create an ideal buyer persona
- Get to know your customers
- List all your contact points
- Fill out your map to clarify all the points you want to show
- Identify resources you can use
- Take the journey yourself and make notes
- Change, adapt and modify the map to improve the experience