Facebook has become one of the most popular social media networks globally, with over 1 billion monthly active users. It’s also a fantastic place to promote your e-commerce business for free (if you know what you’re doing). So if you’ve decided that Facebook will be an important part of your marketing strategy, then setting up a Facebook shop might be something worth considering.
What Are Facebook Shops?
Facebook shops are a way for companies to sell their products on Facebook. Facebook set up shops in order to increase the visibility of small businesses on their platform.
Facebook shops are a way for companies to sell their products on Facebook. They’re set up in order to increase the visibility of small businesses and drive foot traffic back to them from Facebook ads, sponsored posts, or other content they’ve shared on social media. The idea is that if someone sees something they like at your shop and tries it out there, you’ll have an easier time converting them into buyers without having to go through as many steps (like finding a website).
There’s no cost involved with setting up a Facebook shop – all you need is some basic information about your business and product offerings. If this sounds like something you want to try, then keep reading! Here are six necessary steps to help set up and succeed on Facebook shops!
Step 1: Set up your own e-commerce store first – don’t shortcut the process!
I would really recommend that you have your own e-commerce store hosted by yourself and not just use the Facebook store – what do I always say? Don’t build your business on rented land!
This means that you build and maintain a website with a shopping cart. You can use any popular platform like Shopify or WooCommerce for this purpose.
For example, Phlex has a woo commerce site but has enhanced this with a Facebook (and Instagram store)
Step 2: Set up a store using Facebook Shop manager
There are two options on how to set up your Facebook Shop. The first is by using a third-party company such as Storefront, and the second is with an app called FB Shop Manager. Most small business will be able to use the FB shop manager. Continue to create content and solutions that solve a problem for your customers.
To do this, go to your Facebook Page, and you will see sell your products.
-In FB Shop Manager, click “Create a new store” to set up your Facebook shop
Choose the types of products you want to sell and add any hashtags to help customers find those products.
FB shop Manager will then guide you through the setup process of adding your products.
Step 3: Set up collections
You can create a series of collections to make it easier for your customers to see what they are looking for. For example, you may have “women’s dresses” or “kids clothes.”
In FB Shop Manager, select Collections and add the categories that you want in this collection.
Create as many other collections as needed. You can then promote the collections or individual products
Step 4: Ensure you tag your products or collections in posts
If you want to promote your products or collections in other posts, make sure that you tag them by selecting the product or collection from when you are adding the post
For example, if I am promoting my new dress collection called “Fall Dress Collection,” then I can use the hashtag #falldresscollection when posting on Facebook with this link: [link]
Step 5: Use different post types to promote your products.
In FB Shop Manager, select Post Types, and you can now create different posts for a product
Some examples of post types are: “The Product” (a single image with text), “Collection Spotlight,” or
“New Arrivals.” You can also use the default post type, which is called “[name] [link].”
You can also use Stories and in-feed posts.
Step 6: Make sure that you use Facebook and Instagram to ensure that you reach your customers on the platform that they favour.
Once you set up your Facebook store, you also have the option to have your store approved on the Instagram platform. If your customer profile is one that makes Instagram a good idea, then do the steps to get this approved. It can take a few days.
Benefits of Facebook shop
-It is quick and easy to set up
-The store can be used for any type of product you are selling, from T-shirts to coffee mugs. This also means that customers know what they’re getting before they buy it.
-You have a dedicated customer base on Facebook which will lead them straight to your shop page where they can purchase anything in one place
-Customers are already familiar with the platform so there’s no need for extra advertising or marketing strategies like social media ads or email campaigns. They’ll find you when they want something new!
-If done incorrectly, all purchases made through the Facebook Shop could end up being refunded if not processed correctly. Make sure you process payments on your own website!
-If your product is higher in price, you will not be able to offer any discounts or promotions. You can’t use Facebook Shop as a marketing tool for sales like on other platforms such as Instagram and Pinterest
-Facebook changes their algorithms regularly so it’s important that you stay up to date with the latest updates. This could impact how customers are finding out about products from your shop page
Using Paid Advertising to promote your shop and sell more
Create an Ad. Your store should have its own section within the Ads Manager where all ads will live together; this makes them easy to manage! There are two types of ads available: Shopping Campaigns and Product Catalogue Ads. Here are some tips to ensure that you make the most of the paid ads within Facebook platform.
A Shopping campaign includes a link to your shop page, while catalogue ads only promote the product.
Ensure you have a Facebook pixel installed on your website so that you can run retargeting ads.
When someone visits your site, their browser will store info about them. A number is generated and that’s called an ID cookie. These are used by advertisers as they make up one part of what’s known as PII (Personal identifying information) in order to track browsing habits for advertising purposes when users browse the internet; this includes tracking activities on social media too! The other type of cookies, which come from third-party sources like Google Analytics, contains general data about how long people spend on websites etc
You’ll need to track conversions using Facebook Pixel. This will let you know how many people have been persuaded by your ads and then went on to purchase
Facebook is really good at targeting customers, so be sure that the ad copy for your campaign reflects this! You should only show ads to those who match with specific criteria instead of showing them indiscriminately e.g.: If you’re promoting a product in an apparel store then mainly target women aged 18-25 years old
Retargeting campaigns are highly successful because they can follow up with visitors after they’ve already visited your website but haven’t converted yet, or if someone installed one of their apps (in case it’s not just browsing). The ads you put on Facebook to retarget visitors can be clicked straight away or shown at a certain time of the day.
This has been made a lot more difficult by privacy changes in the recent apple iOs14 rollout. More on that here