logo Caroline

Marketing Blueprint

Are Your People Wandering Off Down The Wrong Path? No Matter How Hard You Try And Sell, They Disappear.

Your sales method is scaring them off.

Because you’ve forgotten one important detail.

I truly believe that marketing is all about conversations and connections: connecting the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results, in a way that your potential client wants to.

My goal within this scope of work is to provide an overview of the options for us to work together, so that you can get out from under your company and start guiding it in the right direction, with measurable, high impact results on levels of awareness, engagement, and conversions.

My goal is to give you an actionable plan that gives you predictable results.  As discussed we need to focus on your long term goal and building your profile for future speaking opportunities, whilst also fulfilling the objective of booking your clinic out on a Saturday morning.

Marketing Blueprint

Are Your People Wandering Off Down The Wrong Path? No Matter How Hard You Try And Sell, They Disappear.

Your sales method is scaring them off.

Because you’ve forgotten one important detail.

I truly believe that marketing is all about conversations and connections: connecting the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results, in a way that your potential client wants to.

My goal within this scope of work is to provide an overview of the options for us to work together, so that you can get out from under your company and start guiding it in the right direction, with measurable, high impact results on levels of awareness, engagement, and conversions.

My goal is to give you an actionable plan that gives you predictable results.  As discussed we need to focus on your long term goal and building your profile for future speaking opportunities, whilst also fulfilling the objective of booking your clinic out on a Saturday morning.

 

IT’S TIME TO TAKE YOUR PEOPLE ON A JOURNEY TO FALLING HEAD OVER HEELS IN LOVE WITH YOUR BUSINESS.

We do this as follows to give you a winning formula as follows:

You can’t have predictable growth if you haven’t first documented how strangers become prospects, prospects become customers, and customers become raving (and referring fans)

If it seems like you have a seemingly endless list of things to do just to keep your business afloat— not to mention growing—then good news! You’re in the majority of business owners who are simply doing what they can to stay on top of it all. But it’s not a process that allows you to get a clear, predictable view of your business’s profitability.

I would love to work on this project with you and I am ready and raring to go, so please take your time to look through this proposal and come back to me with any questions at your earliest convenience.

Winning Formula

The Marketing Blueprint

We complete a thorough audit of your current marketing and map out a 90 – 180 day plan based on a specific customer journey which includes:

ONLINE Business Audit: Figure out the gaps and 

CUSTOMER BLUEPRINT JOURNEY

We map out the activities needed at each stage of the journey to ensure that we generate traffic to your website.

DETAILED CUSTOMER PROFILES:

Marketing is all about building relationships and having conversations. These profiles help you understand your customers inside out and understand the conversations to have. You’ll know what they need, why they need it, and we will be able to develop marketing messages they’ll respond to.

CONTENT CALENDAR KING + QUEEN:

Your content calendar is your business’s new best friend. Here, you’ll find all marketing activities laid out with easy to follow instructions for effective implementation. We will look at how we create 1 piece of content that is relevant for your audience and then splinter that out to get maximum reach and benefit. Eg the Youtube series

SOCIAL MEDIA MASTER:

No longer will social media suck the time out of your day. We’ll show you how to use social media to build know like and trust. Here we will use the story framework to develop your social and email content and focus on three aspects KNOW LIKE & TRUST, AUTHORITY BUILDERS and MONEY MAKERS. We will also look at micro-influencers that we can engage with to get your content and message spread winder.

What You Get:

  • Kick-off Zoom for a detailed online business audit session.
  • Plan review and Q & A session
  • Marketing Strategy overview presentation
  • 90-day Go-To-Market Strategy Trello Board
  • Marketing Content plan Trello Board
  • Social Storytelling plan Trello Board
  • Campaign Funnel Map Blueprint – if relevant
  • Metric and Measurement template
listing steps: start, aware, subscribe, convert, excite, scale, advocate, promote

Customer Blueprint Journey in action

Happy Customers

“Very friendly and personal approach as against typical corporate ways of working. Very focused and you know what exactly you need to do for success.  Having a solid marketing foundation is key to the success of a brand. Caroline provides that rather than just creating social media campaigns. I think that’s a very important differentiator which I think people should know about.”

What happens after the plan?

Once we have the plan in place we can then figure out how we go about implementing that. I can work with you or if we find that aspects of the plan are better served by other experts and specialists I can help you find them.