Visit any digital marketing website and you are likely to be met with a host of articles around the power of social media advertising and how to leverage it. With terms like ‘CPC’, ‘CPM’ and ‘pixels’ being thrown around it can be easy to get confused about what exactly you need to do if you want to advertise your business on social media. In this article we give you some tips on how to get started.
What is social media advertising?Not to be mistaken for social media marketing, social media advertising is an entirely different beast. Marketing focuses on using the social platform free functions to organically grow your reach through releasing compelling content and joining in conversations. Advertising focuses primarily on paying to get your brand, products and services in front of your target audience. If you use social media you will likely see posts that look similar to you regular feed, but will contain some indicator that they are an ad such a small ‘sponsored’ sign.
Picking your platformThe first thing you need to do if you want to leverage social media advertising for your businesses is to decide which platform you will use. To do this you should ask yourself 3 key questions:
- Which platform does my brand already have a strong presence on?
- Which platform is my audience engaging with on a regular basis? (With any luck this will be the same as the answer to question 1)
- Which platform gives you the type of targeting and reach you need to achieve the desired results?