What is Clubhouse and how can I use it to market my business?

What is Clubhouse?
In the ever-changing world of digital marketing, there is a new kid on the blog. Clubhouse. But what is Clubhouse and how can you use it to market your business?

What is Clubhouse?

Clubhouse is a social media platform, but it is different from the other platforms available. Instead of a feed full of photos, videos, and memes, it only contains a smattering of digital rooms where people can talk. You can enter and leave a room whenever you want and raise your hand when you want a turn to speak. This audio-only social media platform is the new trend in digital marketing for 2021.  You can also create your own rooms to start a conversation about a certain topic. You can use it to talk with friends or to meet new people. You can also use it to share ideas, stories, teach or learn, and debate. There is room for topics ranging from advice on businesses to relationship advice. This audio-only social media platform is an innovative and new way to market your business. You can use it to engage in conversations related to your business or create rooms where people can ask questions about your business or niche. Right now it invites only, but as the infrastructure increases, it will open up to more people.

Why is it Effective?

Clubhouse is an alternative to a formal podcast for businesses to promote their business. Breaking into the podcast world is difficult because the strategies change depending on your brand and the size of your following. With Clubhouse, you don’t have to worry about all that. You can just start a room and begin a conversation. No one cares how big your following is or the brand you are associated with as long as the conversation is good. You can have access to a high profile, establish your brand, get close to customers through conversation, and promote company transparency. Because there is no video, there is less pressure to look your best all the time. It is easier to participate without feeling self-conscious, so more people join the conversation. It is also very interactive which sets it apart from a podcast. Using Clubhouse is a great way to impact your other social media platforms. Starting and joining conversations about causes related to your business can bring more traffic to your other platforms. This will increase engagement across the board. 

How to Get Started

Once you get an invite to join Clubhouse, you have access to all ongoing conversations and can start creating your own. When you choose a room, you will start to hear the conversation. If you want to contribute, all you have to do is raise your hand and the speaker can invite you to join the discussion. If you don’t want to participate, you can just listen. Because there is no need to use text or video, you can listen to a conversation while you are cleaning or driving or anything else on your daily list. There are several ways to find conversations to join. You can search for keywords that appeal to you and see if there are ongoing conversations about that topic. You can also adjust your settings to receive recommendations or notifications. Go to your profile, tap on “settings” and then “interests.” After that, you will be able to select the kinds of conversations you want to join in the future. Make sure that you complete your profile and show who you are. Point out ways to get in touch by linking your Twitter or Instagram profiles. Clubhouse Profile example    Clubhouse room example

Using Clubhouse as a Marketing Strategy

It is easy to build a community full of engagement in Clubhouse. If you create rooms about topics related to your industry, you can quickly establish your company as trustworthy and an expert in the field. As with everything it is the consistency that is key. It also gives you a direct line to your customers where you can receive feedback. You can even create a room specifically for customer service purposes where people can come to give feedback and get help for their issues. You can also use Clubhouse to make announcements for your business. If you have changed something about your business, you can reach a wide audience by announcing it in a room. If people have questions about the change, they have an outlet to ask those questions and you can answer them effectively. You may even be able to connect with investors on Clubhouse. You can start a room to talk about your business and get feedback from investors about how to improve your pitch or product to appeal to other investors. You can also join other rooms to talk about what you do and help solve problems you are passionate about which will promote your business. Beware though – Clubhouse can be a timesuck. Top tips for success:
  • Think about what you want people to understand about you and talk on those topics
  • Curate what (and who) you listen to
  • Be selective in how long you are active on the platform
If you want to know about other marketing trends for 2021 then check the blog here. 
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