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What The Hell Is The Facebook Pixel Anyway, And Why Do I Need One?

What is Facebook Pixel and why do I need one

There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands.

The Facebook Pixel code is designed to track conversions from Facebook ads. This code is placed on your website for attracting and engaging potential clients and customers. It also allows webmasters to create ads that target core, niche, geo-specific, or mass audiences. The code even gives you measurable results, like clicks, conversion rates, questions, and other information related to how visitors are using your website for resources and information.

Conversion rates play an instrumental role in how your websites and blogs perform on a daily, weekly, and monthly basis. These rates reflect the percentage of users who take desired actions like clicking on ads, buying your products, or posting questions about a particular item or service.

For example: 25,000 people visited an e-commerce website in January 2020 with the majority of users clicking on links (visible/direct, inline, or embedded) on your landing page. These clicks resulted in users staying on the pages longer, which led to higher web traffic and an increase in product engagements and sales. These metrics are covered in your web analytics tools offered by your website host.

Are websites still Important in the social media age?

Social media now accounts for over 64% of all online marketing and advertising campaigns. From Facebook and Twitter to Pinterest and Linkedin, these platforms are ideal for businesses that want to extend their brands’ reach across the web. With little to no overhead, social media platforms connect new and existing brands to customers and clients from all corners of the globe.

Still, it is important to have a website as your company’s central control. Remember, over 54% of incoming links come from websites. The same also goes for outbound links that connect potential customers to different pages on your site (blog, store, products, services, etc.). For small businesses, properly designed websites enable the following:

  • The ability to compete with larger, more established brands and companies.
  • An edge over competitors with SEO optimized content, strategic keywords, social media links, promotional videos, and especially captivating and compelling blogs.
  • Website designs must be aesthetically-pleasing with contemporary visuals for broadband engagements. Your site should also be easy to scan with content that is digestible and keeps visitors on your pages longer. This results in higher traffic to your pages, which may convert to stronger leads and profit generation.

How can Facebook Pixel help my site and blog grow?

When it comes to Facebook business tips 2020, the Facebook Pixel code remains at the top of the heap. As part of any successful and comprehensive online marketing plan, the code effectively promotes your products and services across social media and the web.

It also collects crucial data that helps you track conversions on your website. These stem from Facebook ads, which allow you to optimize these ads to build larger, targeted audiences for future marketing. You can also remarket to folks that have already taken some action on your website.

Remarketing or retargeting is an advertising tactic of serving targeted ads to users that have already visited or performed actions on your site. This process utilizes javascript tags (pixels), which are placed as cookies in the users’ browsers. Remarketing helps promote specific products or services to a segment of website visitors in the hopes of achieving conversion goals. The latter may include lead generation, along with reminders to buyers about completing transactions in shopping carts.

How does Facebook Pixel work on my website?

The Facebook Pixel works by placing the code on your website or blog, which triggers cookies that track users as they interact with your pages. The code does the same for your Facebook ads – giving you optimal control over how your ads are working to engage and entice visitors.

Here are some essentials to keep in mind:

  • Facebook initially launched a couple of different pixels for website optimization: the conversion pixel and the custom audience pixel.
  • Facebook discontinued the conversion tracking pixel in 2017, so you would need to upgrade to the current custom audience pixel.
  • The code helps you create better Facebook ads so you can target the audiences and conversions you need to grow your website and online business. 

Why should you set up the Facebook pixel?

Facebook tracking ensures your ads are seen by people that will most likely take some desired actions. These may include clicks, which connect them to your blog, online store, or homepage. This enhances your Facebook ad conversion rate for better ROI across the board.

Even if you are still not reaping the rewards of Facebook (FB) marketing, you should install the Facebook Pixel. This will start collecting data for FB advertisements analysis and assessment so you don’t need to start from scratch. When you are ready to create FB ads fully, the tool is already in place.

If looking for the best Facebook tips in 2020, the FB pixel is one of the best tools to start with for DIY go-getters. To learn more ways to improve your website and Facebook marketing results, click here to stay ahead of the curve.

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