While historically speaking, marketing has always been centred around the needs of the company, like increasing sales figures. This is an ideology that should no longer be a part of your business.
Of course, sales are essential to the survival of the business; your customers care not for this drive. Your customers are driven nowadays by authenticity and purpose, and if they sniff out fakery, they will go elsewhere.
It is crucial to recognise the importance of customers and make your marketing more customer-focused. ad purpose driven,
Give to Get
It will come as no surprise that customers are more willing than ever before to part with their information and give it to companies. Your customers will happily agree to cookies and user data because they expect the company site they’re on to be of high standing.
It is important to realise that today’s consumers are becoming more and more switched on in regards to the services and products they are receiving. For a company to build a relationship with these customers, businesses need to be starting conversations rather than demanding attention based on their campaigns.
If as a company you are offering valuable information via a blog, social media or videos on YouTube, this will provide value to customers, and they will see that you are providing value and expecting nothing in return.
Involving The Customer
While for many years, businesses had much in the way of challenges when it came to marketing, these days are thankfully gone. Companies had to blind sell their product or service based on a small amount of information. It wasn’t until general release would the company have any clue whether the product would be a success.
Luckily, modern businesses have far more opportunities, and prior knowledge of product success can often be gained before general release. It is of the highest importance when developing products, to involve customers. If a business can work with its customers during the development process, the needs of the masses will be met.
Create products that will fit with the specific needs will help to drive your business forward, and it will be noticeable that companies relying on the ways of old will fail.
Use The Sociable Tool
Whether you love it or hate it, the best possible thing you have access to when it comes to conversational advertising is social media. When a customer interacts with a company on any form of social media, they expect to be treated like an individual rather than another number towards profit.
Using social media as a part of your marketing can be one of the best tools to use to ensure you come across as authentic. It is important to interact well with people on social media and build a brand story behind your company.
You can use social media to create campaigns that provoke conversation, these campaigns will be a talking point, and as a marketing technique, there is nothing better. These campaigns often draw attention and plenty of followers, so it can be of great benefit to any company.