Carolin Portrait image

Hey, I’m Caroline

Fractional Marketing Consultant for Climate Tech, Energy and Growth-Focused Founders.

Serious Marketing Support for People Who Mean Business.

Not Your Average Marketing Support

You won’t find one-size-fits-all funnels or high-pressure tactics here.
I help founders, consultants, and small teams cut through the noise with smarter marketing that actually fits how they work — and how their buyers think.

Whether you’re a Climate Tech or Energy founder who needs a serious fractional marketing partner, or an ambitious small business owner who is done winging it, you’re in the right place.

Need strategy? I’ve got you.
Need someone to roll up their sleeves and do the work? Even better.

Whether you’re tired of winging it, ready to stop DIY-ing everything, or just want a plan that makes sense again — you’re in the right place.

Let’s Get You Unstuck (Without Adding More to Your Plate)

You’re smart. Experienced. Capable. But your marketing still feels like a jumble of half-finished ideas, stale posts, and well-meaning attempts that never quite landed.

If you’re tired of trying to figure it all out alone — the strategy, the messaging, the momentum — that’s exactly where I come in.

Work with me if:
  • You’re running a real business… but visibility is inconsistent and sales aren’t stacking
  • You’re doing “all the things” — and still wondering what’s actually working
  • You’re clear on your value, but struggle to express it in a way that converts
  • You’ve outgrown the DIY phase, and you’re ready for structure, not more noise
  • You don’t need a 40-hour-a-week team — you need the right expert eyes on your business
  • You’re building in Climate Tech or Energy and need a marketing partner who already understands your sector.

There are a few ways we can work together. if you’re not sure which route is right, that’s totally fine.

Start with a free clarity call, whether you’re a Climate Tech founder or a growing small business, and let’s figure out what kind of support would actually move the needle for you.

No pressure. Just smart conversation, strategic insight, and space to finally feel clear.

The best place to get work done. Shot of an office at work.
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Strategy

Your Online Marketing Audit — Reimagined

Not sure where your marketing is working… or quietly falling flat?

This strategic audit maps your full customer journey and pinpoints where visibility is leaking, leads are stalling, or conversions are silently slipping away.

  • Personalised insight report, not a cookie-cutter checklist
  • Action steps tailored to your stage and business

Feel like you’re doing all the things — but still not getting results?
Let’s fix that.

How can I help?

Smarter Marketing Club

Marketing Support Without the BS

The Visibility Flow™

Let’s Fix Your Marketing Gaps

Fractional Marketing Director

Hire Strategy and Action — Not Just Ideas

Climate Tech and Energy

Fractional Marketing for Founders Changing the World

Marketing Coaching

Get a Marketing Mentor Who Gets It

Smarter Marketing Club

The Smarter Marketing Club is a low-noise, high-clarity membership for mid-life founders and consultants who are rich in expertise but light on time. If you’re done with hustle hacks and craving a calm, strategic rhythm, one that distils your message, repurposes it with purpose, and keeps you visible without burning out, this is your circle. Quiet ambition welcomed; vanity metrics optional. All for £37 a month.

Want marketing that fits you?

Most marketing advice is generic because it assumes you’re a generic marketer. Ten honest questions. One archetype. The channels that actually fit how you work — and explicit permission to stop doing the rest.

Download my new e book today

If you want your marketing to succeed, stay grounded in a world of endless possibilities and overcome shiny object syndrome.

21 pages of practical advice on overcoming the shiny object trap and making your marketing a success!
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Strategy

Book an online business audit & fix the gaps in your marketing!

My 60-minute online audit session will guide you through finding the holes in your current marketing strategy (and the blind spots you have for them) and create a comprehensive, effective digital marketing plan.

Try my 120 days plan, create, grow method. A proven formula to accelerate your growth

You started your business because you have great talent, a passion for something, or you have developed a skill that people are prepared to pay you money for. How do you now make it grow? I’m here to guide you. Not only will we plan your activity, but we will also work on your mindset, consistency and implementing your first campaign. 

Download my new e book today

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Plan

PLANNING eg Audit, review baseline content, setting up pixels, messaging, baseline metrics, before & after messaging, customer profiles, content funnel map overview.

Create

Create + build lead magnate funnel, traffic plan, build any new assets, social media audit, implement new social media strategy, keyword planning, technical SEO (backlinks etc) content planning for SEO

Grow

GROW implement traffic plan, amend, tweak and review. create additional supporting content for traffic and for content pillars. content repurposing process begins. DO IT ONCE approach.

Carolin Portrait image

Award Winning Marketing

top coach
Southern Enterprise Awards

Testimonials

Recent Blogs

The Trust Crisis in Social Media and the Analogue Opportunity Nobody Is Talking About

The Trust Crisis in Social Media and the Analogue Opportunity Nobody Is Talking About

If posting on social media feels increasingly tedious and you find yourself questioning your life choices as you do it, you’re not alone! The platforms...
Read More
Helping Climate Tech and Energy Founders Build What Matters

Helping Climate Tech and Energy Founders Build What Matters

I’ve been asked a few times recently why I’ve started focusing more of my fractional marketing work on Climate Tech and Energy founders. The honest...
Read More
The Founder’s Field Guide to Not Looking Like Everyone Else on LinkedIn (Or Anywhere Else, For That Matter)

The Founder’s Field Guide to Not Looking Like Everyone Else on LinkedIn (Or Anywhere Else, For That Matter)

Let me paint you a picture. You open LinkedIn. You scroll for approximately 45 seconds. You see: “Excited to announce…” “Humbled and grateful…” “Here’s what...
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You’re a Starter, Not a Finisher. Your Marketing Plans Should Reflect That.

You’re a Starter, Not a Finisher. Your Marketing Plans Should Reflect That.

Let’s be honest. You’re full of ideas. You start things with genuine excitement. You map out the content calendar, draft the email sequence, plan the...
Read More
You Don’t Own Your Marketing. And That’s a Problem.

You Don’t Own Your Marketing. And That’s a Problem.

Here’s something I need to talk about, because I’m seeing it far too often, and it makes my blood boil. Business owners like you, pouring...
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Marketing Your Small Business in the UK: The No-Nonsense Guide to Actually Growing Your Business in 2026

Marketing Your Small Business in the UK: The No-Nonsense Guide to Actually Growing Your Business in 2026

Let’s start with the truth: running a small business in the UK right now is both exhilarating and absolutely knackering. You’re part of an incredible...
Read More