Fractional Marketing Climate and Energy

Fractional Marketing for Climate Tech and Energy Founders

You’re building something that actually matters.

A business that could help bend the emissions curve, accelerate the clean energy transition, or fundamentally change how the world produces and uses energy. That’s not a small thing.

But even the best solution won’t scale without clear, compelling marketing that reaches the right people, builds trust, and converts attention into action.

That’s where I come in.

I’m a fractional marketing director for Climate Tech and Energy founders who need serious, experienced marketing support without the overhead of a full-time hire.

Who this is for

You’re a Climate Tech or Energy founder or leadership team who:

Is past early-stage but not yet ready (or funded enough) for a full marketing team. Has a genuinely brilliant solution but struggles to communicate it simply and powerfully to customers, investors or partners. Needs someone who can hit the ground running. Wants ethical, evidence-based marketing that reflects the integrity of what you’re building. Is time-poor and needs a trusted generalist who can own strategy, guide execution, and flex across channels.

Why This Sector Matters To Me

I’ve cared about this stuff for a long time.

I was a Greenpeace member as a teenager. I worked at The Body Shop in its early days, when Anita Roddick was building a business that actually stood for something. That wasn’t normal then. It mattered.

Those experiences stuck with me. They shaped how I think about business, about marketing, and about what’s worth doing.

I’ve spent a lot of my career in marketing that felt fairly disposable. Good work, some of it. But not meaningful.

Working with Climate Tech and Energy founders feels different. Getting to work with businesses like Odqa and Fornax, tackling decarbonisation, clean energy and the transformation of how we power our world, these are problems worth solving. The people building solutions in this space deserve marketing that’s as serious as they are.

That’s what I want to spend my time on now.

What I bring

25 years of marketing experience across corporate, agency and freelance, including direct work with Climate Tech and Energy businesses. I’ve worked with founders navigating complex technical propositions, long B2B sales cycles, investor communications, and the challenge of making urgent, important ideas land with the people who need to hear them.

I hold multiple marketing qualifications and I keep learning, because this sector moves fast and so do I.

I don’t parachute in, produce a deck, and disappear. I work alongside you, in your business, as a genuine part of your team for as long as you need me.

What Fractional Marketing Support Looks Like

Every engagement is shaped around what you actually need, but typically includes some combination of:

Marketing strategy and positioning, getting clear on who you’re talking to, what you’re saying, and why it lands. Messaging and brand narrative, translating complex technical propositions into clear, compelling language for different audiences. Channel strategy, identifying where your energy is best spent and where it’s being wasted. Content direction and oversight, whether that’s thought leadership, email, social or web copy. Investor and partnership communications support. Marketing audits and gap analysis. Team direction, if you have junior resource or agency relationships that need a senior hand to guide them.

Why Climate Tech and Energy ?

This sector has its own language, its own audiences and its own particular marketing challenges. You’re often selling to procurement teams, sustainability leads, energy directors, or investors who are simultaneously excited and sceptical. You may be working across B2B and B2C. Your sales cycle can be long. Your proof points matter enormously.

Generic marketing advice doesn’t cut it here.

My experience working with businesses including Odqa and Fornax means I understand the territory. I won’t need six months to get up to speed. I’ll ask good questions from day one and bring a perspective that’s both commercially grounded and sector-aware.

How We Can Work Together

Fractional Marketing Director Ongoing, embedded support, typically one to three days per week. Ideal if you need consistent strategic leadership without the full-time salary.

Project-Based Engagements A defined piece of work with a clear outcome. A messaging overhaul, a launch campaign, a channel strategy, a marketing audit.

Power Hour Not sure where to start? A focused, one-hour strategy session to tackle your most pressing marketing challenge and leave with clarity and a clear next step.

Let's Have A Proper Conversation

If you’re building in Climate Tech or Energy and you want marketing support from someone who takes your business as seriously as you do, I’d love to hear from you.