Smarter Marketing Club

You’re not behind – you may just need a little help.

Smarter Marketing Club

What’s the Problem - Have You Found Yourself Saying?

Have you ever found yourself saying you hate marketing, marketing doesn’t work or marketing is like a dark art?

Yep, I’ve heard it multiple times too.

But I’m pretty certain that if you feel things like that, it’s due to one of 3 non-negotiables.

– lack of Strategy

– lack of Consistency

– Fixed Mindset

And I’m here to tell you.

It doesn’t have to be like this.

The Smarter Marketing Club is here to help you if:

You have tried all the things, and you are still not getting the progress you desire
You think you hate marketing, when really it is as simple as not finding a marketing system that works for you.
You are scared to put out offers and shout about your business for fear of judgment.
You procrastinate about marketing your business.
You jump from one new marketing tactic to another – aka shiny object syndrome

Imagine how it will feel to

Finally, have a plan in place to promote your business
Stop beating yourself up that you feel you should know this stuff *realtalk - you shouldn't - your expertise lies in your business.
Stop panic-posting social media posts cos you haven't put anything out for ages and think you should
Have clarity and confidence about the goals of your business and the steps you need to take to move forward.
Have a community of other awesome business people cheering you on

What You Can Expect

Keep it Simple, Celebrate Consistency

The complex digital marketing landscape can leave you feeling so overwhelmed, especially for those who didn’t grow up with it as a second language. The Smarter Marketing Club demystifies digital marketing, making it accessible and manageable. I simplify the process so you know what you are doing and why. We take it step by step so we are not doing everything because someone told you that you should be doing it that way.

We do what is right for you ( and your personality – so you have no reason to not implement) eg if you don’t like being on video we figure out a way for you to implement this in a way that they will be consistent

Personalised Support and Learning

Many coaching services offer one-size-fits-all solutions that don’t address individual needs or learning styles. The Smarter Marketing Club stands out by providing personalised support and flexible learning options, ensuring that each member can progress at her own pace and according to her own learning preferences, maximising the effectiveness of the coaching. That means if you want to listen to lessons and coaching on the go you can do so in our private podcast. But if you want the traditional sit at a desk on Zoon, we got that too!

Communtiy and Networking

Starting a business can be lonely, especially for women who may not see many role models or peers in their immediate circles. This service offers a community of like-minded business owners who value experience and wisdom, providing a network of support, encouragement, and potential collaboration opportunities.

Leveraging Experience as Strength

Unlike services that cater primarily to younger entrepreneurs, this coaching recognises explicitly and values the wealth of experience that people over 40 bring to their businesses. It reframes what might be seen as a disadvantage in a youth-centric market into one of the greatest assets, empowering members to use their life experience and wisdom as a foundation for their marketing strategies.

Work-Life Balance

Many people over 40 are at a stage in their lives where they are juggling multiple responsibilities, including family, career transitions, and personal development. The Smarter Marketing Club focuses on building a business that works for you and honours your life and integrating your new business endeavours with your existing commitments and values.

Let's Get Started

Have clarity and confidence about the goals of your business and the steps you need to take to move forward.

Onboarding Session Each Month

so you know how to make the most of the membership and to help you set your milestones and goals

A Roadmap of the Journey

Start at the right place. Everyone is different and you can pick what works best for you right now.

Marketing Q&A session

Bring your marketing challenge and get an answer tailored to your needs. This will then be made into a podcast so that other members can listen and learn in a way that works for them too!

Co-working session monthly x 2

So that you can carve out focus time to get the thing done

PLUS:

Coaching session x 1 monthly so that we can work on mindset as well as marketing tactics. So if you are struggling with what are your goals, where are you stumbling;

A welcoming and supportive community for ongoing support cos there is probably always someone who has been where you are;

Discounted 1-1 Power Hour if you need some additional support just for you, or to kick start a particular area you are working on.

About me

I’ve been a marketing mentor and online business consultant for ten years. Before that, I worked in marketing for 20 years in various large corporations. I love what I do because I work with other women growing their businesses.

I’ve invested time and money in developing my skills and expertise. I am Google and Meta ads certified as well as being Institue of Direct Marketing and Chartered Institute of marketing qualified. I’ve also completed coaching and mentoring training and am in the first cohort of the Gemma Wents Conscious Consultant qualification.

If I could go back and tell myself one thing as I started, it would be that business isn’t for the faint of heart, but you have a lot of support to lean on.

If I had known that, I would have asked for help much sooner and stopped doubting myself.

However, I’m thankful for my journey… it made me a better person and mentor.

I believe that marketing is a conversation. It’s an experience and not a transaction.

Businesses that rise to the top and win are the ones who connect with their audience because people buy when they feel connected.

I also believe a walk on the beach once a day is essential.

I’m not one for breaking the rules. I won’t even park on double yellow lines, but when it comes to marketing, I WILL tell you what you are doing wrong.

People turn to me for practical, simple advice that makes sense for them.

My uncompromising and non-negotiable values in life are truth and honesty – when you have had a boyfriend do the dirty on you – you will understand why!

My people are strong, independent women who are forging their own paths and controlling their own futures, no matter what that means to them.

My people are the orange in a sea of beige.

It doesn’t matter to me as long as you show up and do the work.

I am on a mission to double your business, no matter what.

Your marketing should have purpose and shouldn’t be as mindless as scrolling through Facebook on your lunch break waiting for your chicken sandwich.

Hanging out with me will make you finally say ‘I do’ to marketing.

If you want something in life work for it, and if you cant find it – build it yourself.

I go to bed every night with the satisfaction that I helped another business owner on their path to their greatness.

With my friends I am the talk to anyone, (sometimes sensible) clumsy one.

Like Madeline Albright, I believe there is a special place in hell for women who do not help other women.

I will not rest until I rid the world of bullshitters who don’t care about your business and just about themselves.

I don’t believe in working with someone who doesn’t believe in me.

SMALL BUSINESSES CAN CHANGE THE WORLD IN A BIG WAY.

What do you believe?

The Smarter Marketing Membership is perfect for you if:

You're over-second-guessing what your marketing should look like
You are done with not knowing what to do first and tying yourself in knots over it - so you end up doing nothing
You are frustrated by your apparent lack of knowledge and left wondering if you are still relevant in a rapidly changing digital environment.
You don't want to do TikTok, but everyone keeps telling you you should. (spolier - no one really wants to create tiktoks - we will find you an alternative!)
You don't know how to stand out in a crowded market.
You're sick of googling to find an answer only to be left with even more questions

This is not for you if:

Hear from some of my happy clients:

“Since working with Caroline, I’ve become really clear on the steps I need to take to market my business at its current stage. I’ve gone from flailing around in the dark to knowing exactly how to reach the right people on Linkedin. In fact, my reach grew by 85% period-on-period over the last 90 days and my followers grew by 17%. I used to dread thinking about marketing but now, I look forward to my calls with Caroline and I’m excited to engage with LinkedIn! I’ve learned that you do have to show up and do the work; Caroline will give you the framework and the understanding, but when it comes to results, you’ll only get out what you put in. I now feel I have an actual business, not just an idea!”

★★★★★

- Milly Barker

“I’ve spoken to many other ‘marketing experts,’ and whilst they might help you with one thing, no one has ever been able to give me an easy-to-follow process with a manageable amount of things to do. Until now! After two short sessions with Caroline, I understand where I have gaps in my marketing funnel and what I need to do to fix them. I finally understand what it means to reuse content. I’ll be far more confident in spending on marketing as I know it’s not going to waste. Caroline has given me, a very busy business owner, a marketing strategy that I understand and don’t have to spend 6 months building. It’s taken me less than a week. Caroline is friendly and straightforward and demystifies the marketing process. If you’re unsure what you’re doing regarding marketing – she’s your woman.”

★★★★★

- Jessica Heagren