logo Caroline

HIRE ME AS YOUR

Freelance Marketing Director

Marketing

IT ISN'T A BUZZWORD ANYMORE.

So you did what any smart business owner does. You Frankenstein-ed a marketing plan with conflicting advice that chops and changes based on the latest marketing trends.

I get it. I’ve been there too. And that is why I now invest in a mentor to help me build out my strategy, so I can get out of my way, sense check and encourage, fill in the gaps and hold me accountable.
Yes, even me … the marketing maven.
Navigating marketing & growing your business shouldn’t be this hard, should it?
You know marketing is a core part of your business strategy but you don’t want to spend all your non-existent spare time learning how to become a better marketer in addition to being the business owner and CEO.
The reason your marketing feels so useless right now is because it’s not measurable. And that’s the number one rule of marketing.

The COVID-19 Effect

If you’re a business who’s needed to pivot or restructure how you do things, chances are your
marketing a makeover too.

Marketing Must Be Measurable.

It’s not enough to show up in the market and take up space. You must show up strategically.

If you can’t tell me the results of your recent marketing campaign, then marketing isn’t working for you. It’s working against you. Using up your business resources.

Marketing is the strategy that drives your entire business forward.

Sure, there’s a lot of theory out there. But don’t you just wish that someone could just tell you what you’re doing wrong, what you should be doing, and how on earth to go about doing it?

That’s why you need a Freelancer Marketing Director like myself.

HIRING A FREELANCE MARKETING DIRECTOR HAS MANY BENEFITS

MORE EFFECTIVE

I will identify missed marketing opportunities, streamline your strategy, and get real results from your marketing efforts.

SAVE MONEY

Outsourced and within budget, hiring a freelance marketing director saves you money. There's no need to employ somebody full time.

HIRE A SPECIALIST

Specialised and expert, hiring a freelance marketing director gets you the best marketing for your business.

EXPERIENCED

My experience across multiple industries means I'm able to go deep and wide, borrowing strategies from other industries to deliver results.

GET CERTIFIED, RESULTS-BASED MARKETING THAT’S TAILORED TO YOUR BUSINESS NEEDS.

CERTIFIED

CERTIFIED

I’m a Digital Marketer Certified Partner which means I’ve got my finger on the pulse.

RESULTS BASED

Get a systemised marketing process to follow which gets results.

SYSTEMISED APPROACH

we build your marketing systems and operating procedures to get results

FROM REVAMP TO BIG REVEAL.

Meet Your New Results-Based Marketing Strategy.
Marketing is the strategy that delivers on your business goals + objectives.
Marketing grows your consumer base, increases your profits, and turns your brand into a must-have.
Here’s what bringing in a marketing director looks like: Strategy. Direction. Sales.
Strategy. Direction. Sales.

Working with a freelance marketing director, we’ll develop your marketing map, your customer lifecycle, and turn that into an actionable marketing plan. I’ll also brief you and your team, review + approve all marketing deliverables, and review results.

If you’re not getting results, a freelance marketing director like me will find out why and fix it.

Free up time so you can dedicate it to leading your business towards success.

With one of the most hands-on services in the industry, hand over your marketing to us.

If you build a house without a comprehensive plan, doors hit walls. There’s a drawer that doesn’t open. And there’s a slant in the main bedroom which means you’ve got to use an old piece of cardboard to keep your wardrobe from tipping. Everything kind of works. But overall? It’s a mess.

That’s where you’re at with your marketing. You’ve worked on individual bits and pieces, maybe hired a freelancer or two, but when you step back and look at the whole, it just doesn’t work. And your bank account backs that up.

Your business isn’t
growing.
You need a plan.

MARKETING BLUEPRINT

We complete a thorough audit of your current business and map out your short term and long term goals and create a fully customised marketing business plan.

ACTIVATE YOUR CUSTOMER PSYCHIC ABILITIES

Marketing is all about building relationships and having conversations. These profiles help you understand your customers inside out, and understand the conversations to have. You’ll know what they need, why they need it, and you’ll be able to develop marketing messages they’ll respond to.

COMMUNICATION WIZARD

We’ll create, write + produce messages that your target market will respond to. We’ll look at the best platforms to deliver these messages to your people, so your message will be received effectively.

MARKETING ARSENAL

We look at all the systems, software, structures, and tools available to help you hit your marketing goals and we’ll choose the right ones for your business.

CONTENT CALENDAR KING + QUEEN

Your content calendar is your business’s new best friend. Here, you’ll find all marketing activities laid out with easy to follow instructions for effective implementation.

SOCIAL MEDIA MASTER

No longer will social media suck the time out of your day. We’ll show you how to use social media to build know like and trust. Here we will use the story framework to build your social and email content and focus on 3 aspects KNOW LIKE & TRUST, AUTHORITY BUILDERS and MONEY MAKERS.

MARKETING LITTLE BLACK BOOK

Measuring your marketing campaigns is the key to continual growth and success. We’ll show you how to measure your efforts and how to adapt your plans to get the results you want. The numbers never lie. We’ll show you how to get the right ones.

Do you have questions or need some clarity on an aspect of your marketing? Let’s jump on a 30-min call and get you on track.