Freelance & Fractional CMO

Your first real marketing hire - minus the full-time faff.

You’ve grown a business without a marketing department. You’ve worn all the hats. And now? You’ve hit the point where winging it won’t cut it — and neither will another generic marketing agency.

You need someone who’s been around the block and can get stuck in fast.
That’s where I come in.

The marketing partner who actually does the work

I’m a freelance / fractional CMO — but really, I’m the person who steps into your business, figures out what matters, and then makes it happen.
Yes, I do strategy.
Yes, I also write the content, plan the campaigns, and make the things go live.
And yes, I’ve helped businesses just like yours go from “random posts and panic” to clear plans, smart marketing, and consistent leads.

We have had tremendous growth in the year that we have been working with Caroline.

Since partnering with Caroline, we’ve experienced tremendous growth in just one year. Our social media views have increased, our website receives more traffic, and we’re booking more initial consulting appointments than ever before.

Before working with Caroline, we struggled with SEO issues, LinkedIn challenges, and converting leads into appointments. Her expertise has helped us achieve measurable improvements across all of these areas.

The process has been organized, seamless, and incredibly easy—a refreshing change from our previous experiences with other partners. Caroline’s communication and support are exceptional, making it feel less like a task and more like a true partnership.

We would absolutely recommend Caroline to others. Her ability to deliver results while keeping the process simple and effective truly sets her apart.

ERISA Advisory Group

Especially useful if:

You’ve outgrown DIY marketing (or your old agency)
You’re not ready for a full-time hire — but you do need high-level help
You want someone who knows how to move between strategy and execution
You’re a B2B business, startup, or small team that’s finally ready to focus
You’re tired of piecemeal marketing that leads nowhere

What You Actually Get:

A seasoned marketing generalist with experience across B2B, service businesses, creative industries and tech
Hands-on execution — not just slide decks
Clear, strategic marketing direction tailored to your goals
Offer refinement, content direction, and campaign management
Team oversight (if you have one) or solo execution (if you don’t)

What I Don’t Do:

The Business Case for Marketing

Companies with consistent marketing see 13X ROI.

According to Content Marketing Institute, businesses that prioritise consistent content and visibility are 13 times more likely to see a positive ROI.

61% of consumers say they’re more likely to buy from brands they see content from regularly.

(Edelman Trust Barometer, 2023–2024)
Visibility creates familiarity — and familiarity builds trust

81% of B2B buyers now research independently before contacting a vendor.

(Gartner)
Your marketing is the first touchpoint — long before a sales conversation ever happens.

Brand visibility increases purchase intent by up to 80%.

(Google / Think With Google)
Being visible doesn’t just “get your name out there” — it actively shifts buyer behaviour.

Specialist Experience

Good marketing starts with understanding the business you’re working with. Over 20 years I’ve worked across a wide range of sectors and business types, and there are a few areas where I bring something genuinely specific, not just general marketing knowledge applied to an unfamiliar brief.

Climate Tech and Energy

If you’re building in Climate Tech or Energy, I bring something beyond general marketing experience.

I’ve worked with businesses in this space, including Odqa and Fornax, and I understand the particular challenges: complex technical propositions that need translating, long B2B sales cycles, investor communications, and the challenge of making important ideas land with procurement teams, sustainability leads and energy directors who are simultaneously excited and sceptical.

This sector has its own language and its own audiences. You shouldn’t have to spend months bringing a marketing partner up to speed.

Startups and Scaleups

Growing fast is one thing. Growing with the right marketing foundations in place is another entirely.

I’ve worked with startups and scaleups including ISO Serious and Trust Keith, a compliance business built specifically for fast-growth tech companies, helping them cut through a complex, jargon-heavy sector with clear, confident positioning and messaging that actually resonated with their audience.

This kind of work requires a specific set of skills. Understanding how to market a technical proposition without losing the human element. Knowing how to build visibility quickly without burning budget. And being able to flex across strategy and execution as priorities shift, which in a fast-growing business they always do.

If you’re scaling and need a senior marketing mind who can keep up with you, I know this territory well.

Professional Services and B2B

Professional services businesses face a particular marketing challenge. The expertise is real and deep, but translating that into compelling, visible marketing is genuinely hard, especially when you’re also running the business.

I’ve worked with businesses like ERISA Advisory Group a specialist fiduciary and compliance consultancy based in the US, helping them improve visibility, strengthen their digital presence and convert more of the right kind of leads.

The results speak for themselves. In the year we worked together, social media views increased, website traffic grew and they were booking more initial consulting appointments than ever before.

If your business relies on trust, expertise and relationships, that’s exactly the kind of marketing I understand best.

TL;DR: I’m your plug-in CMO.

I’ll help you focus, fix the marketing gaps, and implement a plan that actually grows your business — not just your to-do list.

If you’re ready to get clear, get moving, and actually see results?

The COVID-19 Effect

If you’re a business who’s needed to pivot or restructure how you do things, chances are your
marketing a makeover too.

Marketing Must Be Measurable.

It’s not enough to show up in the market and take up space. You must show up strategically.

If you can’t tell me the results of your recent marketing campaign, then marketing isn’t working for you. It’s working against you. Using up your business resources.

Marketing is the strategy that drives your entire business forward.

Sure, there’s a lot of theory out there. But don’t you just wish that someone could just tell you what you’re doing wrong, what you should be doing, and how on earth to go about doing it?

That’s why you need a Freelancer Marketing Director like myself.

GET CERTIFIED, RESULTS-BASED MARKETING THAT’S TAILORED TO YOUR BUSINESS NEEDS.

If you build a house without a comprehensive plan, doors hit walls. There’s a drawer that doesn’t open. And there’s a slant in the main bedroom which means you’ve got to use an old piece of cardboard to keep your wardrobe from tipping. Everything kind of works. But overall? It’s a mess.

That’s where you’re at with your marketing. You’ve worked on individual bits and pieces, maybe hired a freelancer or two, but when you step back and look at the whole, it just doesn’t work. And your bank account backs that up.

Your business isn’t
growing.
You need a plan.

MARKETING BLUEPRINT

We complete a thorough audit of your current business and map out your short term and long term goals and create a fully customised marketing business plan.

ACTIVATE YOUR CUSTOMER PSYCHIC ABILITIES

Marketing is all about building relationships and having conversations. These profiles help you understand your customers inside out, and understand the conversations to have. You’ll know what they need, why they need it, and you’ll be able to develop marketing messages they’ll respond to.

COMMUNICATION WIZARD

We’ll create, write + produce messages that your target market will respond to. We’ll look at the best platforms to deliver these messages to your people, so your message will be received effectively.

MARKETING ARSENAL

We look at all the systems, software, structures, and tools available to help you hit your marketing goals and we’ll choose the right ones for your business.

CONTENT CALENDAR KING + QUEEN

Your content calendar is your business’s new best friend. Here, you’ll find all marketing activities laid out with easy to follow instructions for effective implementation.

SOCIAL MEDIA MASTER

No longer will social media suck the time out of your day. We’ll show you how to use social media to build know like and trust. Here we will use the story framework to build your social and email content and focus on 3 aspects KNOW LIKE & TRUST, AUTHORITY BUILDERS and MONEY MAKERS.

MARKETING LITTLE BLACK BOOK

Measuring your marketing campaigns is the key to continual growth and success. We’ll show you how to measure your efforts and how to adapt your plans to get the results you want. The numbers never lie. We’ll show you how to get the right ones.