About Caroline

You’re on a date and it’s going well. The conversation’s flowing, there’s a teeny spark and you’ve decided you’ll say yes to a second date. It’s dessert time. You bite into a piece of chocolate cake. Woah Nelly! There’s diamond ring in there. He’s proposing?! On the first date!? But you don’t even know his middle name?!

That’s a hard no, right?

Sounds far-fetched, but that’s how most people market these days.

Hey, I’m Caroline

I climbed Mount Kilimanjaro because I love adventure, never say can’t and am one fiercely determined woman.

I’ve always had a taste for international travel, but I love to be at home too, where I live with Percy my Cockerpoo. If you’d like to meet him, I’ll bring him along to our first appointment or sometimes he even puts in an appearance on Zoom.

I fell in love with marketing when I became the European Marketing Manager for IBM. Their approach was innovative and holistic. It was all about creating, nurturing, and maintaining relationships. And that is more important than ever.

Implementing this approach saw amazing results and showed me that having conversations can easily turn into customers and clients.

I loved this approach so much that I got down on one knee and said “I do” to marketing.

We’ve been going strong for 25 years now.

Values that go way back

My commitment to doing business differently didn’t start recently.

I was a Greenpeace and Amnesty member as a teenager. I worked at The Body Shop in its early days, when Anita Roddick was building a business that actually stood for something. Business as a force for good wasn’t a trend then. It was a radical idea. It mattered to me.

Those experiences shaped how I think about work, about marketing, and about what’s worth doing.

Impact

I am a firm believer that small businesses globally can and will have a huge impact on the economy and how we live our lives. It is the whole reason I started this business, to help other businesses grow, and I am delighted to support Work for Good in their mission.

Making A Difference

It is all too easy to be negative about many of the things going on in the world today, but I believe that we can have a positive impact on the world around us, which is why I have partnered with Work for Good and Surfers Against Sewage for projects that are close to my heart.

That belief also shapes the clients I choose to work with. Getting to work with Climate Tech and Energy founders, people tackling decarbonisation, clean energy and the transformation of how we power our world, feels like the most meaningful work I’ve done. Businesses like Odqa and Fornax are proof that brilliant solutions exist. They just need to reach the right people.

That’s where I come in.

Small Businesses Can Change The World In A Big Way.

Life below Water

The pandemic offers an opportunity to revive the ocean and start building a sustainable ocean economy. A report by the United Nations Economic and Social Commission for Asia and the Pacific suggests that the temporary shutdown of activities as well as reduced human mobility and resource demands due to the COVID-19 pandemic may provide marine environments the much-needed breathing space for them to start to recover. Roughly 80per cent of marine and coastal pollution originates on land – including agricultural run-off, pesticides, plastics and untreated sewage.

Gender Equality

Women play a disproportionate role in responding to the virus, including as frontline healthcare workers and carers at home. Women’s unpaid care work has increased significantly as a result of school closures and the increased needs of older people. Women are also harder hit by the economic impacts of COVID-19, as they disproportionately work in insecure labour markets. Nearly 60 per cent of women work in the informal economy, which puts them at greater risk of falling into poverty.

Surfers Against Sewage

When you live by the coast you get to experience all the great things about being by the sea. But you also get to see the damage that is being done to our environment. Pollution in the sea whether it be from plastic or sewage is a problem we all need to solve. Surfers Against Sewage (SAS) is grassroots movement tackling plastic pollution and protecting the UK’s coastlines for all to enjoy safely and sustainably. I’m proud to be one of the SAS 250 club.

Work for Good

Work for Good aim is to create a network of socially conscious businesses that actively aspire to counteract some of the world’s most crippling socio-economic issues through positive change. Work for Good makes it easy for small business to donate to charity through their sales, track donations and promote their giving. Like myself Work for Good believe businesses have the power to make a difference and inspire others to do the same. No matter the size of a business there will always be a way to be socially responsible and make an impact for good.

Life below Water

Gender Equality

aim is to create a network of socially conscious businesses that actively aspire to counteract some of the world’s most crippling socio-economic issues through positive change. Work for Good makes it easy for small business to donate to charity through their sales, track donations and promote their giving. Like myself Work for Good believe businesses have the power to make a difference and inspire others to do the same. No matter the size of a business there will always be a way to be socially responsible and make an impact for good.

Work for Good

LET’S TALK ABOUT

5 things I love

All About the Food

My Family

Swimming

My Dog - Rufus

Reading

Travelling

Yoga

Frequently Asked Questions

What is the best way to work with you?

I offer a variety of packages for developing your marketing plans and process for your business. You can work on a one on one or group basis.

The starting point is The Marketing Blueprint, where we map out a new and improved Customer Value Journey Map and updated marketing strategy with an easy to follow action plan, so you can implement your marketing effortlessly.

After that, you can either go it alone or we can work on a 90-day implementation program.

If you just need some handholding and accountability the Marketing Made Simple Club, may be for you. You can find all the information here.

Can you help just help me with social media?

Social Media is a must-have with any marketing program, but it is only one aspect. And Social media without a plan is like baking a cake without a recipe.

Whilst I am happy to help you with social media implementation the starting point of any work that I do with clients is always The Marketing Blueprint. We need the recipe before we can move forward with purpose and get great results from your social.

I’m not quite ready to start work yet? Do you have any advice I can access for free?

Sure – I have loads of help over on my blog. You can access my The Hub, Free resources to help you plan, create and grow the business that you crave.

I have loads of helpful blogs here, or you can listen to my podcast Business is Good here.

What is the investment to start working with you?

The Marketing Made Simple club starts at £19.99 + VAT per month. For one on one support, the investment starts at £499 + Vat per month.

What is your favourite Drink?

I’m rather partial to a Oat Milk Cappuccino and in the summer you wont go far wrong with an Aperol Spritz.☕️ 🍸

Sounds great. What is the next step?

Let’s have a chat. You can sign up here for a free 30 min chat.

I believe that marketing is a conversation. It’s an experience and not a transaction.

That the businesses that rise to the top and win are the ones who connect with their audience, because people buy when they feel connected.

I also believe that a walk on the beach once a day is essential.

I’m not one for breaking the rules. I won’t even park on double yellow lines, but when it comes to marketing I WILL tell you what you are doing wrong.

People turn to me for practical, simple advice that makes sense for them.

My uncompromising and non-negotiable values in life are truth and honesty – when you have had a boyfriend do the dirty on you – you will understand why!

My people are strong independent women who are forging their own paths and controlling their own futures, no matter what that means to them.

My people are the orange in a sea of beige.

It doesn’t matter to me as long as you show up and do the work.

I am on a mission to double your business, no matter what.

Your marketing should have purpose and shouldn’t be as mindless as scrolling through Facebook on your lunch break waiting for your chicken sandwich.

Hanging out with me will make you finally say ‘I do’ to marketing.

If you want something in life work for it, and if you cant find it – build it yourself.

I go to bed every night with the satisfaction that I helped another business owner on their path to their greatness.

With my friends I am the talk to anyone, (sometimes sensible) clumsy one.

Like Madeline Albright, I believe there is a special place in hell for women who do not help other women.

I will not rest until I rid the world of bullshitters who don’t care about your business and just about themselves.

I don’t believe in working with someone who doesn’t believe in me.

I believe SMALL BUSINESSES CAN CHANGE THE WORLD IN A BIG WAY.

What do you believe?