In this episode of Startup Breakdown, we celebrate exceeding revenue goals (and why hitting your quantitative targets can actually be exhausting!), Milly's new metallic bronze raincoat that smells suspiciously like a fish shop [256–259], and Caroline's Friday night yoga class at a craft brewery accompanied by a live string quartet [249–251]. We also check in on Percy’s spooky ghost-patterned Halloween jumper [261–262] and the wisdom of reading a book titled End Times Fascism on a holiday flight [269–273].In the business masterclass, we dive into the wild world of Substack: how to structure your publications versus your personal writer profile [275–276], how to move existing newsletter archives over without being "too newslettery" [278–280], and whether cross-posting long-form content on both your website and Substack impacts SEO [282–283]. Plus, we explore authentic founder positioning and writing openly as an entrepreneur with chronic illness [284–290].Who are your hosts? Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com.Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.This podcast is expertly edited by James Ede. You can check out his services at beheardproductions https://www.beheard.org.uk/If you’re scaling your business or just surviving your latest breakdown, we’d love to hear from you, send us a message at [email protected].
