Every year Edelman publishes its Trust Barometer, and every year it tells us something a bit uncomfortable about how people actually feel. The 2026 edition is no exception. The headline is that we have all become more insular, more wary of anyone
If posting on social media feels increasingly tedious and you find yourself questioning your life choices as you do it, you’re not alone! The platforms have changed. The audience has changed. And if you have been wondering why your carefully crafted content
I’ve been asked a few times recently why I’ve started focusing more of my fractional marketing work on Climate Tech and Energy founders. The honest answer is that it’s been a long time coming. I was a Greenpeace member as a teenager.
