| Section | My Responsibilities | Client Responsibilities |
|---|---|---|
| Communication | – Provide regular updates on project progress. – Respond to client queries within 2 business days. | – Appoint a primary contact for communications. – Ensure availability for scheduled meetings. |
| Project Management | – Develop and manage the marketing strategy. – Track progress and adjust timelines based on insights. | – Provide necessary resources (brand assets, access to platforms, etc.). – Inform of any major business or marketing changes. |
| Documentation | – Create and deliver marketing plans, reports, and content calendars. – Ensure documents align with strategic objectives. | – Provide existing relevant documents (brand guidelines, audience insights, etc.). – Review and approve materials within agreed timelines. |
| Strategy & Risk Assessment | – Identify potential marketing risks and provide mitigation strategies. – Conduct reviews of campaign effectiveness. | – Provide input on business priorities and any foreseeable challenges. – Collaborate on adjusting strategies as needed. |
| Performance Monitoring | – Monitor campaign performance and report on key metrics. – Recommend optimisations for better results. | – Review reports and provide feedback. – Implement suggested improvements where possible. |
| Confidentiality & Data Security | – Maintain confidentiality of all client data. – Adhere to data protection best practices. | – Share necessary data in a secure manner. – Inform of any security concerns or breaches. |
| Continuous Improvement | – Identify areas for marketing and operational enhancements. – Suggest process improvements to enhance results. | – Act on recommendations where applicable. – Provide feedback on effectiveness. |
| Termination | – Provide notice of termination as per contract terms. – Ensure a smooth transition if services are ended. | – Give notice of termination as per contract terms. – Settle any outstanding fees promptly. |