Startup Breakdown Podcast on Marketing and Business

Startup Breakdown

Scaling a business can feel like a rollercoaster – and Startup Breakdown is here to ride it with you. Hosted by Caroline, a marketing strategist and Milly, a strategy and operations expert, this podcast combines real-world business advice with the hilarious and messy reality of running a startup. With decades of practical experience, more than a few war wounds, and hundreds of millions of pounds raised between them, Milly and Caroline bring you the insights you need to grow your business – without losing your mind. Expect practical tips, candid stories, and plenty of laughs.

In this episode we talk about Caroline’s tech woes, public transport in the summer, trawler fishing and sustainably sourced fish, Global Ocean Alliance and we go down a rat hole about David Attenborough. In business news with so much noise in the digital space, how can purpose-driven businesses create marketing that actually cuts through, without […]

In this episode we talk customer service, and the good and bad shopping experiences we have had this week, how much we actually like our local MPs, and how to get support with domestic and emotional load. In business news we talk about marketing when funnels and tactics that have worked in past don't seem […]

In this episode of Startup Breakdown we discuss Milly going semi-viral on LinkedIn (again), attracting a “new creep” and Caroline shares her frustration with social media, deleting Facebook from her phone due to excessive suggested and political content, prioritising mental well-being over FOMO. We also discussed Caroline’s Jonathan Groff obsession. In business news we discuss […]

HUGE NEWS: after two years of working together, we FINALLY met in person. And the universe didn’t im- or explode. Since the world has to keep going (soz), we've got a cracker of an episode for you. Caroline explains to us all how AI overviews are reducing website click-throughs and also simultaneously justifies Milly's love […]

We’re baaaaaack! Thank you SO much for bearing with us whilst we took a break to navigate some life events. After 2 weeks off, we've got a banger of an episode for you. In this one, we learn some VERY valuable lessons about how crucial content marketing is for AI recommendations, how to harness communities […]

We're taking a break from new episodes this week to handle some life things that have cropped up, but we'll be back with a new episode next week. MISS YOU, Milly & Caroline. Who are your hosts? Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage […]

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