In this weeks episode of startup breakdown we talk about the hot weather again, Milly's anxiety spiral, another customer service win for Ikea, an ongoing quest to rescue a pup and Caroline's work on getting the creative juices going. And Milly watched Poop cruise! And in business news we answer questions about market analysis, beyond […]
In this episode we talk about Milly’s 40th Birthday celebrations, a trip to see drag burlesque show, sound baths at a Lido and another customer service win for Ikea. And in things that make us seethe, using discovery call time to try and sell to us. And we talk about what to do if you […]
In this weeks episode we talk about how Milly uses this very podcast to fall asleep to ( rude) Caroline's trip to Wimbledon, the ongoing trials of Caroline trying to re-home a dog and how to fire clients (thankfully not very often) . We also cover how to market a business without feeling like you're […]
In this episode we talk about Caroline’s wild swimming retreat to Cornwall, a very unfortunate crayfish incident for Milly . (Listener discretion advised) And with changing algorithms the best times to post on social are always top of mind. We chat about how much timing really matters these days, and what else should you focus […]
In this episode we talk about Caroline’s tech woes, public transport in the summer, trawler fishing and sustainably sourced fish, Global Ocean Alliance and we go down a rat hole about David Attenborough. In business news with so much noise in the digital space, how can purpose-driven businesses create marketing that actually cuts through, without […]
In this episode we talk customer service, and the good and bad shopping experiences we have had this week, how much we actually like our local MPs, and how to get support with domestic and emotional load. In business news we talk about marketing when funnels and tactics that have worked in past don't seem […]
In this episode of Startup Breakdown we discuss Milly going semi-viral on LinkedIn (again), attracting a “new creep” and Caroline shares her frustration with social media, deleting Facebook from her phone due to excessive suggested and political content, prioritising mental well-being over FOMO. We also discussed Caroline’s Jonathan Groff obsession. In business news we discuss […]
HUGE NEWS: after two years of working together, we FINALLY met in person. And the universe didn’t im- or explode. Since the world has to keep going (soz), we've got a cracker of an episode for you. Caroline explains to us all how AI overviews are reducing website click-throughs and also simultaneously justifies Milly's love […]
We’re baaaaaack! Thank you SO much for bearing with us whilst we took a break to navigate some life events. After 2 weeks off, we've got a banger of an episode for you. In this one, we learn some VERY valuable lessons about how crucial content marketing is for AI recommendations, how to harness communities […]
We're taking a break from new episodes this week to handle some life things that have cropped up, but we'll be back with a new episode next week. MISS YOU, Milly & Caroline. Who are your hosts? Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage […]